Your Privacy Choices

At HERBLIQ, we value your privacy and are committed to providing a transparent and comfortable online shopping experience.

We use cookies and similar technologies to help operate herbliq.com, provide essential shopping functions, remember your preferences, improve website performance, understand how visitors interact with our store, and evaluate the effectiveness of our marketing activities.

Some cookies are required for essential website operations, while other technologies help us enhance your browsing experience, personalize content, analyze customer interactions, and support advertising measurement.

With your permission, HERBLIQ may work with trusted third-party advertising and measurement partners, including AppLovin, who may use cookies, pixels, tags, scripts, device identifiers, or similar technologies to understand website interactions and measure advertising performance.

You can manage your cookie preferences below or update your choices at any time by selecting Cookie Preferences in the footer of our website.

Strictly Necessary Cookies

Always Active

These cookies are essential for the basic operation of herbliq.com and cannot be disabled through our cookie preference settings.

They support important functions including:

• Website navigation
• Secure checkout processing
• Shopping cart functionality
• Account-related features
• Payment security
• Fraud prevention
• Protection of website services
• Remembering your privacy preferences

Without these cookies, certain essential features of the HERBLIQ website may not operate correctly.

Functional Cookies

Optional

Functional cookies allow HERBLIQ to provide a smoother and more personalized shopping experience by remembering choices you make while browsing our website.

These cookies may remember information such as:

• Language preferences
• Regional settings
• Display preferences
• Recently viewed products
• Shopping preferences
• Personalized website settings

If functional cookies are disabled, some customized features and convenience settings may not operate as intended.

Analytics Cookies

Optional

Analytics cookies help HERBLIQ understand how customers interact with herbliq.com and allow us to improve website performance and overall shopping experiences.

These technologies may collect information including:

• Pages visited
• Time spent on different areas of the website
• Browsing patterns
• Device information
• Browser information
• Interactions with website features

We use this information to better understand customer needs, improve website functionality, optimize product presentation, and create a more enjoyable beauty shopping experience.

Information collected through analytics technologies may be processed by third-party analytics providers acting on behalf of HERBLIQ.

Advertising Cookies

Optional

Advertising cookies and similar technologies help HERBLIQ measure marketing performance, understand customer interactions with advertisements, and evaluate how visitors engage with our store after viewing promotional content.

With your consent, advertising and measurement partners, including AppLovin, may use technologies such as:

• Cookies
• Pixels
• Tags
• Scripts
• Device information
• IP address information
• Advertising identifiers
• Website interaction data

These technologies may be used for advertising measurement, campaign analysis, audience understanding, and improving the relevance of promotional content depending on your location and privacy preferences.

You may disable advertising cookies at any time through the Cookie Preferences settings available on our website.

Third-Party Advertising Partners

HERBLIQ may cooperate with selected third-party advertising and measurement providers, including AppLovin, to help us understand advertising performance and improve our marketing activities.

These providers may process information collected through cookies, pixels, scripts, or similar technologies according to their own privacy policies and applicable privacy regulations.

Your selected cookie preferences and privacy choices will be respected according to the options available through this Cookie Preferences centre.

Your Choices

You may choose how cookies are used on herbliq.com by selecting one of the following options:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences

Strictly necessary cookies will remain enabled because they are required for essential website functions, including secure shopping and checkout services.

You may update, change, or withdraw your cookie consent at any time by selecting Cookie Preferences in the footer of our website.

About HERBLIQ

HERBLIQ was created around the belief that beauty is expressed through thoughtful details and personal rituals.

Our mission is to create cosmetics that combine sensorial comfort, skin-conscious care, and artistic expression. We design beauty products that feel lightweight, refined, and personal, allowing every individual to create their own signature style.

From a luminous complexion to precise eye definition and expressive lip artistry, HERBLIQ transforms everyday beauty routines into moments of creativity and confidence.

Our Collections

Aura Skin
Complexion & Daily Defense

Designed to enhance natural radiance through comfortable complexion products that support a fresh, effortless appearance.

Quiet Lines
Precision Eye Definition

Created for refined eye expression with products that bring balance, detail, and artistic definition to everyday looks.

Sculpted Petal
Couture Lips & Luminous Glass

A collection inspired by color, texture, and sculptural beauty, designed to create expressive lip moments with modern elegance.

How We Use Cookie Information

The information collected through cookies and similar technologies helps HERBLIQ maintain, improve, and personalize your experience when visiting herbliq.com.

Cookie information may be used for purposes including:

• Maintaining website functionality
• Improving shopping performance
• Remembering customer preferences
• Providing relevant product experiences
• Analyzing website usage trends
• Improving our beauty collections and services
• Measuring advertising effectiveness
• Protecting website security

We use these technologies to better understand how customers discover, browse, and interact with HERBLIQ products, helping us create a more intuitive and enjoyable online experience.

Beauty Experience Personalization

HERBLIQ believes that beauty is personal and expressive. Certain optional technologies may allow us to provide a more tailored browsing experience based on your interactions with our website.

Personalization technologies may help us:

• Present products that are more relevant to your interests
• Remember your shopping preferences
• Improve product discovery
• Create a smoother browsing journey
• Understand customer interests across our collections

You can manage these preferences at any time through the Cookie Preferences centre.

Data Processing by Third Parties

Some cookie-related information may be processed by third-party service providers that support HERBLIQ operations.

These providers may assist with services such as:

• Website analytics
• Advertising measurement
• Marketing performance analysis
• Fraud prevention
• Website optimization
• Technical services

Third-party providers are responsible for handling information according to their own privacy policies and applicable laws.

HERBLIQ works with service providers that help us maintain a secure, reliable, and improved online shopping environment.

Managing Your Cookie Preferences

You have control over how optional cookies are used when visiting herbliq.com.

You may:

• Accept all available cookies
• Allow only essential cookies
• Select specific cookie categories
• Update your preferences whenever you choose

Your preferences may be stored through necessary cookies so that your choices can be remembered during future visits.

If you clear your browser settings or use another device or browser, you may need to update your cookie choices again.

Browser Controls

In addition to our Cookie Preferences centre, most browsers allow users to control cookies through browser settings.

Depending on your browser, you may be able to:

• View stored cookies
• Delete existing cookies
• Block future cookies
• Receive notifications before cookies are placed

Please note that disabling certain cookies through browser settings may affect website functionality and limit some features available on herbliq.com.

Children’s Privacy

HERBLIQ does not knowingly collect personal information from children through cookies or similar technologies in violation of applicable privacy laws.

Our website and products are intended for users who can legally make purchases according to applicable regulations in their location.

Updates to Cookie Preferences

HERBLIQ may update this Cookie Preferences information from time to time to reflect changes in:

• Website technology
• Business operations
• Advertising practices
• Analytics services
• Legal requirements
• Privacy regulations

Any updated version will be published on herbliq.com.

We encourage customers to review this page periodically to understand how cookies and similar technologies are used.

Contact Us

If you have questions about your cookie preferences, privacy choices, or how HERBLIQ uses cookies and similar technologies, please contact us.

Brand:
HERBLIQ

Website:
herbliq.com

Legal Entity:
Zhengzhou Ruiwang Network Technology Co., Ltd.

Registered Address:
No. 7, Paoli Resettlement Housing, Plot No. 3, Xingang Subdistrict Office, Aviation Port Comprehensive Economic Pilot Zone, Zhengzhou City, Henan Province

Unified Social Credit Code:
91410100MAEANA223L

Customer Support Email:
service@herbliq.com

HERBLIQ is operated by Zhengzhou Ruiwang Network Technology Co., Ltd.